This course is the foundational 'skills' element of the Consultative Selling series. It enables B2B sales professionals to enhance their selling skills and move to a higher level of selling in order to succeed in the ever more competitive market environment. The course comprises 2 sections, the first section explains the Consultative Approach to Sales and the second builds strong Consultative Questioning and Listening Skills.
The Consultative Approach |
Consultative Questioning and Listening |
- What is Consultative Selling?
- Focusing on Value and Insight
- Aligning with the Customer Buying Cycle
- Internal and External Customer Analysis
- Researching a Customer or Prospect
- Identifying Customer Business Objectives
- Customer SWOT Analysis
- Being a Business Analyst for a Day
- Becoming a Proactive Business Consultant
- Developing a Consultative Style
- Being a Trusted Advisor
- Consultative Power Bases
- The Strategic Cascade
- The Customer's Customer
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- Consultative Questioning
- Perception Questions
- Implication Questions
- Business Value Questions
- Validating Questions
- Leading Questions
- Attentive Listening Skills
- Golden Silence
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